What problems do children face when trying to cope with the world of advertising and commercial activity? Draw...

Everyday we argon exposed to a wide rate of advertising messages. Advertising is a form of communication that aims to wind up potential consumers to buy or consume a peculiar(a) product. An advertisers goal is to increase the sales of several(predicate) products by drawing peoples attention to them and masking them in a positive, favourable light, with the end of influencing attitudes and subsequent behavior of viewing audience (Singer and Singer, 2001, p. 379). Children, usually classified as some unrivaled chthonic 16 (Which? 2008), work a constant bombardment of selling messages, show in magazines, on the boob tube, the Internet, billboards, the radio and sides of public transport. Children are considered one of the most vulnerable audiences and are seen as the original betoken for marketers at present beca delectation they are vocal roughly what they hope their parents to buy and therefore influence their parents buying decisions, a good deal cognis e as pester power. This essay forget use cross cultural evidence to address the problems children showcase today in the world of advertising, primarily focusing on the effectuate of television advertisements as it is the predominant medium that advertisers swear on to market products to children.

It is estimated the average American child watches 40,000 television advertisements a year (Kunkel, 2001 as cited in Kunkel et al. 2004). Television advertisements opening children in the beginning than the print media due to textural literacy not developing until after children cod become regular watchers of te levision. Advertisers are relate with the! effectiveness of advertisements, with the intention of enhancing the purchase levels of their products, however, there are causeless effects that sink; materialistic attitudes and values, parent-child conflict, body image problems, wheezy eating habits and the faculty to encourage alcohol consumption. This essay go out consider a few of these problems. These adverse effects have meant that the advertising industry...If you need to get a full essay, stray it on our website: BestEssayCheap.com

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