Marketing strategy of Samsung mobile phone.

The world-wide communications industry has been changing during the past fewer years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The psychometric test is how handset manufacturers have fit their international marketing strategies to take widespread acceptance as competition intensifies. Thus, this summary highlights Samsungs late(a) succeeder as a very typical end in point to the above question. In more focus, the usance of this analysis is to examine: - Samsung handsets approach to product, pricing, distribution and promotion. - Samsung handsets future prospects in the scope of the increasing competition. - Samsung handsets practices in Vietnam. TABLE OF CONTENTS CHAPTER 1 - scheme OF GLOBAL merchandise immingle 1.1. Product decisions--------------------------------------------------5 1.2. Pricing decisions--- ------------------------------------------------8 1.3. dissemination channels---------------------------------------------10 1.4. Promotion tools---------------------------------------------------14 CHAPTER 2 - outline OF SAMSUNG HANDSETS GLOBAL MARKETING schema 2.1. Introduction to the company and its handset products--------17 2.1.1. Corporate overview------------------------------------------------17 2.1.2. wherefore debate Samsung handsets?-----------------------------------20 2.1.2.1. Global handset markets situation----------------------------20 2.1.2.2. Samsungs changing position in the global marketplace---------------------------------------------------21 2.2. Samsungs major competitors-----------------------------------25 2.2.1. Nokia - Best of the rest------------------------------------25 2.2.2. Motorola - Recent decline-------------------------------------27 2.2.3. Ericsson - Another year loser--------------------------------29 2.2.4. sulf ur - Popularity in Europe------------! ------------------30 2.3. Samsung handsets global marketing strategy-----------------31 2.3.1. The effect of new categories of functionality and style----------31 2.3.2. positioning its handsets as expensive phones with high quality---------------------------------------------------35 2.3.3. Availability of Samsung in the global markets-------------------38 2.3.4. Agrressive advertising strategy Holistic Brand Campaign----------------------------------------41 CHAPTER 3 - military rating AND RECOMMENDATION 3.1. Samsung practices in Vietnam--------------------------------------43 3.2. Will Samsung have and increase the success in its bid to tighten the breakout with Nokia and Motorola?--------------------------44 CONCLUSION-------------------------------------------------------------49 REFERENCE --------------------------------------------------------------50 CHAPTER 1 THEORY OF GLOBAL MARKETING MIX Global marketing is become an important key margin for the... If you want to get a full essay, order it on our website: BestEssayCheap.com

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