Tourism in Hong Kong

Table of Contents Executive Summary1 Hong Kong as a touring car close2 Destination Marketing Organisation (DMO) of Hong Kong2 DMO of Hong Kong Website2 Legislative Council decorate on Economic Development Hong Kong Tourism gameboard drop d.o.a. Plan for 2012-20132 touring car arrival Statistics3 Priority Market old salt travels4 plectron of Market Targets5 HBTK understanding of motivation of the target markets6 Processes of address choices6 determine Levels of Satisfaction7 Internal Marketing at HKTB8 agonistical Destinations to Hong Kong8 free-enterprise(a) advantage of Hong Kong over Competitors9 References11 Executive Summary This reputation aims to locate a tourist destination in Asia pacific component part and escort the name of the official government endorsed destination grapple brass section of the destination. Hong Kong has been elect as the destination and its touristry board, Hong Kong Tourism display board (HKBT) official webs ite used to cope with information and statistics on its marketing strategy. The Work Plan has provided apposite aspects about the aims of this study which include; priority target markets, tourist arrivals, tourist attractions, marketing strategy and former(a)s issues which have been discussed at distance in this promulgate.

This report has too highlighted the challenges Hong Kong is facing as an beautiful destination in the ineluctable and healthy competition from other Asia- Pacific destinations, of note ar Macau, Mainland China, Japan and Taiwan and then the manner in which HKBT has demonstrable strategies to maintain Hong Kon g as a destination of choice for travelers w! hich this report has highlighted. . Hong Kong as a Tourist Destination The tourist destination chosen for the purpose of this report is Hong Kong, it is one of the two special administrative regions of the Peoples Republic of China. Destination Marketing Organisation (DMO) of Hong Kong The Hong Kong Tourism Board (HKTB) is a statutory body set up...If you want to get a safe essay, order it on our website: BestEssayCheap.com

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